Marketing Executive
Hybrid – Full time
Role Summary
We are seeking a creative and results-driven Digital Marketing Executive to join our Marketing team. This role will be responsible for planning, executing, and optimizing marketing campaigns, managing multi-channel social media presence, creating engaging digital content, and collaborating with influencers and vendors to support brand growth and customer engagement.
Key Responsibilities
- Plan, manage, and execute end-to-end marketing campaigns aligned with brand goals and promotional calendars
- Create and manage content across multiple social media platforms: Facebook, Instagram, TikTok, Xiaohongshu (XHS), etc.
- Monitor, analyze, and optimize social media performance based on insights and KPIs
- Design visuals and marketing materials using Canva and Adobe Photoshop
- Produce and edit short-form videos for campaigns and social engagement
- Collaborate with influencers and content creators for branded partnerships
- Manage and update website content in coordination with the web and product teams
- Coordinate with suppliers and vendors for marketing collaterals (e.g., banners, flyers, merchandise)
- Utilize CRM tools to support lead management, campaign segmentation, and customer engagement
- Track campaign results and provide performance reports and actionable recommendations
Qualifications
- Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field
- 2–4 years of experience in digital marketing or campaign execution
- Hands-on experience managing social media platforms (Facebook, Instagram, TikTok, RedNote)
- Proficiency in:
- Design tools: Canva, Adobe Photoshop
- Video editing: CapCut, Adobe Premiere Pro, or similar
- CRM platforms: HubSpot, Zoho, or equivalent
- Strong copywriting and visual content creation skills
- Excellent organizational and project management abilities
- Experience working with external vendors/suppliers for marketing material production
- Fluent in English (Mandarin is an advantage, especially for managing XHS content)
Why Join Us?
- Be part of a dynamic and innovative marketing team shaping the brand presence of a fast-growing tech company
- Opportunities to work on diverse digital campaigns with exposure to AI-driven products and solutions
- Collaborative and supportive work culture
- Professional growth and learning opportunities
